With comfort and support as top priorities, our underwire bras are the perfect choice for a confident and comfortable look, whether it's a workday or a night out.
Wired bras, also known as underwire bras, feature a thin, semi-circular strip of rigid material within the bra's fabric. This wire provides lift, separation, shaping, and support, making them particularly effective bras for fuller busts. The underwire design helps distribute weight evenly, reducing strain on the shoulders and back.
Wired bras offer enhanced breast separation and a more defined shape. Unlike the natural silhouette provided by wireless bras, underwired options typically feature molded cups that create a uniform, rounded appearance.
Wondering which is better, wired or wireless bra? There's no one-size-fits-all answer. The ideal choice depends on your needs, combining comfort, style, and most importantly, a perfect fit for your unique body shape and lifestyle.
Larger Busts: Looking for a big cup size bra? Wired bras offer enhanced support and structure for fuller breasts, helping to distribute weight and reduce strain. For those seeking a sleeker look, our minimiser bra collection provides additional shaping benefits.
Sagging Breasts: Wired bras are highly recommended as an effective bra for sagging breasts, providing lift and creating a more youthful appearance. Learn more about preventing breasts from sagging here.
Formal Wear: Our wired plunge bras provide superior support and shaping for low-cut dresses and tops. The underwire provides essential lift and separation, creating a smooth silhouette under deep V-necklines.
Our diverse collection features specialized designs to meet your unique needs, whether you're dressing for a special event or seeking everyday comfort. Let's explore three essential bra styles that combine innovative technology with elegant design:
The Push-Up Bra: Strategically angled underwires create a lifting effect. This unique configuration gently guides the breasts inward and upward, enhancing cleavage and creating a more pronounced lift. They're particularly popular for special events and date nights.
The Strapless/Convertible Bra: The wired strapless bra offers invisible support and a flawless silhouette. Its smooth finish and cleavage-enhancing design make it the ideal choice for your off-shoulder wedding guest dress or strapless evening gown.
The Padded Bra: The wired padded bra offers the perfect blend of support and style for fuller busts. Its breathable cups and invisible design ensure a smooth silhouette, perfect for fitted tops during busy workdays or weekend outings.
The color of your wired bra is more than just a fashion statement; it's a powerful tool in your lingerie arsenal. Mastering bra color selection elevates your lingerie game and equips you perfectly for any outfit.
Black bras are wardrobe essentials, offering versatility and practicality. A black lace bra adds a touch of elegance, while a black underwire bra provides extra support.
A purple lace bra adds a romantic touch, while a purple plus-size bra blends functionality with personal expression, both evoking regal confidence. Express your mood through bra shades: a dark purple bra for sophistication and a light purple bra for romance. Both offer versatile elegance.
A beige color bra seamlessly disappears under light or sheer clothing, providing a flawless foundation for any outfit. For curvier figures, beige plus size options ensure comfort and support without compromising on style.
White bras represent classic elegance in the world of lingerie. A white padded bra offers a subtle enhancement, perfect for creating a flawless look under any outfit. Craving romance? Don't overlook the delicate allure of a white lace bra.
Nude color bras are the unsung heroes of every wardrobe, offering seamless sophistication. For those seeking extra lift, a nude push up bra enhances curves discreetly under clothing. Choose a skin toned bra that matches your complexion for true invisibility.
There is no physical harm in wearing your bra to sleep. However, if you prefer greater comfort and still enjoy minimal support, Non-wired bras are the perfect option for sleeping in, lounging around the house on weekends, or simply if you don't like underwire! Our wire-free styles are comfortable and supportive, without the use of underwires. Discover our full range of non-wired bras !
Find your perfect fit in-store or with our guide.
We believe that every woman deserves to have a perfectly fitting bra. No digging in. No slipping
straps. No leaving marks. Just pure comfort.
Visit one of our expert bra fitters in-store or use our online fitting guide to discover your perfect fit now.
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